Millennium Pharmaceuticals Short Case Study Harvard.docx -...

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MILLENNIUMPHARMACEUTICALS, INC. (A)CASE STUDY ANALYSISPharma MBA – Goethe Business SchoolAuthor:Strategic Management and Corporate DevelopmentProf. Dr. Lars Schweizer1st Semester (Winter Term 2018/2019)02/November/2018
Background/ History of the Company:Millennium Pharmaceuticals CEO Mark Levin started the company in the early 1993 with around 8.5 million dollarin venture capital funding. Only one year later they had created more than 20 strategic alliances withpharmaceutical and biotechnology companies, which allowed them to expand their pipelines after gained around 2billion dollar of committed funding. Managing Growth:Millennium’s rapid growth and success was due to its ability to attract excellent employees based on scientific andinterpersonal skillsThe Business model:Mark Levin’s technology platform (strategy point 3), which is a combination of informatics, automation andbiotechnology allowed Millennium to speed up R&D and production processes with high efficiency. This

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