PAM223 Quiz2 - PAM 223 Consumer Markets I Quiz 2 Name 1 From the video you viewed in class on the Phoenix Suns identify the specific additional

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PAM 223 Consumer Markets I: Quiz 2 Name: ___________________________________ 1. From the video you viewed in class on the Phoenix Suns , identify the specific additional elements (in addition to team games) of the product mix they use to target their youth and women segments. A Youth @ target market A Women @ target market Community events with players Basket ball 101 for women A Stay in School @ program Merchandise especially for women (10) 2. (A) From the case study on Proctor and Gamble, identify two target markets they pursue in the laundry detergent market. Be sure to identifying the specific laundry detergent needs of the target market in your answer. Target market 1 : T a r g e t m a r k e t 2 : Any of the following acceptable: high quality (Tide), color expert (Cheer), built in fabric softener (Bold), clean and fresh smelling (Gain), power tool for stain removal (Era), totally pure (Ivory Snow), removal of tough stains on baby = s clothes (Dreft). (10)
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This note was uploaded on 03/27/2008 for the course PAM 223 taught by Professor Staff during the Spring '05 term at Cornell University (Engineering School).

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PAM223 Quiz2 - PAM 223 Consumer Markets I Quiz 2 Name 1 From the video you viewed in class on the Phoenix Suns identify the specific additional

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