PAM223 Quiz3 answers 2004 - PAM 223 Consumer in the Market...

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PAM 223 Consumer in the Market I: Quiz 3 - Answer Key Fall 2004 1.(A) Proctor and Gamble has just introduced a new product, Tide with Downy , that is a combination of their two leading laundry products, Tide laundry detergent and Downy fabric softner. Explain the major motivation for (or benefit of) this new introduction to: The company Proctor and Gamble To get Tide consumer to get familiar with and try Downy softner To Proctor and Gamble = s customers (Note : not their ultimate consumers) The retailers can sell Tide with Downy at a higher price and make more margin as many companies like WalMart are selling Tide as a loss leader. (10) (B) What specific role do product managers perform in a multi-product company? Some only manage the advertising for a company, others take responsibility for the entire marketing effort for the product (5) 2. Identify and explain TWO ways in which packaging can enhance or add value to products (other than through promotion or protection). -environmentally friendly product packaging
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PAM223 Quiz3 answers 2004 - PAM 223 Consumer in the Market...

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