Name: Jerez Amsyar Student ID: 2390191 BSAB 426 International Aviation Management Final Exam All learning outcomes have been either covered on the final exam or the mid-term. Please complete the following examination in 2 hours and a half. Notes or textbook is permitted but usage of other technology (e.g. internet, phones) is strictly not permitted. SECTION 1: Short Answer Questions Weighting: Each question has 4 point value and partial credit is possible. Directions: Read the questions & respond with your own response in roughly 3-4 sentences. 1. Describe in your own words one key historical aviation event that had a long-lasting impact on the industry. (l/o 6) The September 11, 2001 attack on the WTC in the US. It stepped up various aviation safety regulations across the world. It took 3 years to recover a $22b revenue drop. Since this event, governments has stepped up safety measures amongst its airports. On the other hand, some global impacts include; decline in global air travel traffic by 2.7%, airline industry lost $22b, financially weak airlines collapse, and oil price rose by 13%. 2. We learned a lot from the Air Canada case study, and how they were able to organize their IT department effectively to keep up with their thirst for new technology. Explain their vendor selection process. (l/o 8) 95% of Air Canada IT services were outsourced to multiple companies. It changed from a single vendor strategy to a multiple vendor strategy in order to benefit from specialized, best of breed airline products available in the market more quickly and less expensive. Since Air Canada IT partner is IBM, it acts as an integrator to integrate new systems with the old.
3. Shameer is the Head of Planning for Cathay Pacific. CX wants to be more aggressive and will add more routes to Jakarta. Apply the S- Curve principles we learned to justify how Shameer can maximize revenue with increased flights. (l/o 3,6) Demand management is an essential tool for Shammer to maximize his revenue. By providing the perfect frequency on a route, he will attract more passengers because the market share depends on his and his competitor’s frequency. 4. Negotiation skills are vital to any job. In our class we had an interesting role playing exercise with Dunkin Donuts. Describe the key takeaways from this exercise and how this can help you in your future job(s). (l/o 5,7) The key takeaway is; problem solving, communication and persuasion. By learning negotiation skills, we can solve problems better and navigate through conflicts and disputes with greater ease and accomplish better business performance/results along the way. It also enables us to achieve better rapport with our colleagues, bosses and clients. 5. Pei Lin is launching a brand new airline called Dawn Airways, with a license issued from Singapore. She has lofty goals, and wants to begin flying from Sydney and Sri Lanka. What freedom rights will she need to have to maximize her revenue potential? (l/o 2,3) She will need the 8 th Freedom of Air (Cabotage) which is
- Fall '15
- World's busiest airports by passenger traffic, Changi Airport, Singapore Changi Airport