MODULE 1B – ASSIGNMENT #2 – MARKETING STRATEGY
Type of Assignment
: Individual Submission (with group discussion)
Length
: 45 Minutes
Submission
: SLATE Assignments
OBJECTIVES
Discuss how an organization assesses where it is now and where it needs to be
Describe how core values, mission and goals are important to an organization
Participate in interactive discussions
INSTRUCTIONS
1.
In your Term Project groups, go to SLATE>Content>Project and refer to
page 7
of the
Marketing Plan Project
Description.
Select a company from the list for which you will develop a new product improvement idea for your
Marketing Plan.
Complete the chart below about the company you have selected.
2.
Include the
source of your information
.
For example, if you discovered Loblaw Companies Limited’s Mission
Statement on their website you would cite the source as:
Loblaw Companies Limited. (2017). Mission and values. Retrieved from -
Us/mission-and-values/default.aspx
3.
Be prepared to discuss with the class.
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- Summer '18
- corkum
- Marketing, Athletic shoe, Nike, Inc., Shoe, Footwear, loblaw companies
