HBR Case study Go Global.docx - Go Global Case Study Summary In the year 1998 DataClear company was established after analyzing that there is an

HBR Case study Go Global.docx - Go Global Case Study...

This preview shows page 1 - 2 out of 4 pages.

Go Global Case Study Summary: In the year 1998, DataClear company was established after analyzing that there is an opportunity for information collection and analysis in various organizations across the world. This growing company was offering two different versions of its product by targeting more on telecommunications and financial service segments. DataClear developed ClearCloud product which covered in addressing critical issues like detecting the fraud patterns in several of the credit card companies. DataClear had a sales of $2.2 million during the first year of its company operations and planned to achieve a huge growth of 150% in their ongoing financial year. DataClear has been facing tremendous competition from another company called VisiDat which is a British company and planning to launch one of its new product. Greg the owner is looking for right opportunities how to take the business to next level in between such competition and challenges from global companies if they remain with their current product as they are. However, going global can also affect the company as they lack some internationally experienced workforce and the working capital. Issues and Case Analysis: In the current circumstances present at DataClear company they are trying to give their best in product innovation. DataClear is operating for about $600 million market in the telecommunication and financial services market. Greg after analyzing the strategic moves from the competitor VisiDat he understood the challenges involved and was
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read all 4 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture