Lecture 9 hyz.docx - Lecture 9 Living in Groups II Social Perception Categories \u201csolve\u201d ambiguity-> impression Attitudes involves cognition beliefs

Lecture 9 hyz.docx - Lecture 9 Living in Groups II Social...

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Lecture 9 Living in Groups II Social Perception Categories “solve” ambiguity -> impression Attitudes involves cognition, beliefs, emotions, behaviors in specific situations Racism – stereotypes (cognitions), prejudice (emotions), discrimination (behaviors) Stereotypes exists based on memory storage – no evidence Belief, stereotype – certainty determines the intensity Intergroup perception We feel about group membership a lot than we think we do See someone on the train, who is he? What's he like? What is he thinking about (theory of mind)? What would happen if we started talking? What cues are appropriate to me to use when making the decision? Automatic decisions. We quickly think through this Last question: what cues you use? o Male, young, well dressed, thoughtful, arab? -> markers salient when looking at a face, make inference from it Very fast -> impression formed, all cues coming to mind Make inference of who you think he is. But you can choose different cues to be salient to you (Arab, ISIS, danger vs. male young kind smart rick…) o The first thing occur to you matters a lot Attitude -> cognitions (ice goes to freezer), emotions about it (ice cream makes me feel great), behaviours (I eat ice cream) o Using aspects of social categories to make inference of what others will do Racism -> stereotypes, prejudice, discrimination (the choice to favour or unfavour sb) Some definitional hurdles When is it a belief and when it is a stereotype o Southerners are uneducated -> morally wrong This south Carolinian would be qualified o German’s speaker German This man must speak German o Asians are interdependent This Japanese woman won’t be independent o NewYorkers are intense This NewYorker will not take the time with us o Canadians are polite This Canadian can be walked all over o Old people walk slowly This old man shouldn’t race People don't see their stereotypes, sometimes they see it as facts
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Using the information o Especially there's disconfirming evidence Generating an impression Study 62 neural pattern similarity reveals the inherent intersection of social categories Procedures: Look at Asian/black/white faces to make anger faces/happy faces… Purpose: How similar is the neural code between 2 representations? (cat vs. dog shares more patterns of activation than dog vs. house) Finding : oPFC : Overlapping stereotype shares neural code o black face -> anger (share a neural code) o Black shared with males o Asian shared with females More you activate one concept, activate others as well Concepts that are already partially activated are more easy to represents It's true in visual cortex as well. Early visual perception, you use male to encode black.
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  • Spring '18
  • William Cunningham
  • White people,  Stereotypes

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