In 2018 Porn Is An Industry: And It’s Not Sex That’s Being Sold, It’s AbuseTom FarrFollowJan 22, 2018Porn is undeniably more visible than ever before.But what is porn? The production of “pornographic” film emerged at roughly the same time as the motion picture was invented in 1895. If you were to watch this footage, you’d see actress Louise Willy performing a striptease. However, it was more pantomime in nature than anythingelse, and there is no actual nudity. Speak to anybody off the street and you’d struggle to find somebody that would consider this pornography as we know it today, even if they can’t define it succinctly. Porn has changed.Fast forward to 2018. Porn is now a multi-billion dollar global industry, with revenue anywhere from the $2 billionmark to upwards of $90 billionper year dependingon your source. Nobody would disagree that it’s a growing, constantly evolving business with employees, revenue, taxes and publicity events. With the explosion ofthe internet in the 90s, porn was given a platform like no
other. It went from being the taboo “magazine under the bed” trope, to an immediately accessible commodity.2005 AVN Adult Expo (Credit: Getty Images/Evan Agostini)Simultaneously, the digital age ushered in other major societal changes. Online newspapers have become commonplace (The MailOnline has over 200 million monthly users); the app industry has commodified basic tasks like ordering a taxi; and TV on demand is the norm.Because of this, businesses need to be constantly offeringnew services, better bang for your buck, and a USP in what may well already be a bloated marketplace. While this might not be new in the history of the business world, the internet effortlessly allows your customers to just go elsewhere if your product no longer does what they want it to. We no longer have to wait for something, so we absolutely won’t. And why should the porn industry
be any different? In a global marketplace, porn is just another product with consumers. People want sexual gratification, and they want it without having to even leave the couch.So how does pornography thrive in this marketplace? The same way as every other digitised product. It retains,maintains and grows its customer base by appealing to and changing with their wants and desires, whatever they may be.Foundationally, this means having a wealth of “content”. In 2016, PornHub had 23 BILLION visits. This is roughly 64 million people a day viewing just one mainstream site.In terms of content watched, and this is truly astounding,5246 centuries worth of footage was viewed. In just one year. This makes for alotof porn.But not all porn is created equally. As free-market Capitalists would have you believe, an unregulated market drives down prices through competition. This in turn ups the stakes for the performers. They need to make a living, and with paid-for porn in rapid decline, themoney lies in gonzo shoots and “amateur” productions tokeep things interesting (don’t just take my word for it).