BSAD 345
Case 3
Baudet
1.
Chris started her business simply because she saw a need in a market that was thriving but
noticed a need that wasn’t met. Most great businesses start this way with entrepreneurs filling
those voids. Chris realized that launching this business with a simple business model would lead
to revenues in a short amount of time. The business opportunity was to digitize documents using
the latest technology and linking them to search engines making them easy to find and
preserving the integrity of the documents all while being able to earn revenue.
2.
My thoughts on the team’s qualifications for the business is that they were well suited for the
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- Spring '13
- Sheltra
- Management, Chris
