SWOT Analysis of IN.docx - SWOT Analysis of IN-N-OUT Burger...

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SWOT Analysis of IN-N-OUT Burger Strengths: Have strong brand recognition, operating since 1948. They have Loyal customer base Flexible working hours for employees Offers fresh and tasty food of high quality Menu are simple to choose Food prices are affordable, cater all consumer groups. Maintain healthy and cleanliness environment within the store and have quick excellent customer services. Have its own distribution network; from private butters to warehouses and truck lines Low advertising cost as it has effective ‘word of mouth’ publicity. Focus on employee’s satisfaction so have low employee turnover Actively involved in CSR activities such as have foundation for abused and neglected children. Weaknesses: Have unchanged menus (not changed since long time) Operates in limited location Waiting time for customer is long. Have not clear mission, goal and objectives for success of organization.

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