Business Research Skills and Applications week 3 Discussion Board.docx

Business Research Skills and Applications week 3 Discussion Board.docx

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The Boston Consulting Group’s product portfolio matrix (BCG Matrix)’s purpose is to help with long-term planning, help businesses consider growth opportunities by reviewing its portfolio of products to decide where to invest, and to develop or discontinue products. The matrix is divided into four quadrants that are based on the analysis of the market growth and relative market share. The four quadrants are: Dogs: The products with low growth or market share Question marks or Problem Child: The products in high growth markets that have low market share. Stars: The products in high growth markets that have high market share Cash Cows: The products in low growth markets that have high market share ("How to use the BCG Matrix - Smart Insights Digital Marketing", 2018).
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  • Spring '15
  • Dr.Benjamin

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