Kinder Bueno – Group 3 .docx - MKTG 350-02 - Advertising...

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MKTG 350-02 - Advertising and PromotionAlexander Kull12/04/2018Kinder Schoko-Bons is an egg-shaped chocolate candy from Ferrero. On its website,the product is described as a“soft creamy heart with crispy hazelnuts encased in a shell offine Kinder chocolate. A unique taste experience that is fun and perfect for sharing with eachpiece individually wrapped” (Kinder Schoko-Bons: Fun to Share). The product is sold only in
two sizes; 46g or 125g. However, there is only one taste and one receipt which encompassesthe hazelnut cream-filled chocolates. Kinder chocolates cater to the premium segment andthey are able to garner business in this segment through their value products. Kinder,translated means children in German, so it is no surprise that this chocolate has been popularwith kids for almost four decades. They are also known for the rich chocolate-hazelnut flavor.Kinder Schoko-Bons has a great deal of strengths that have lead them to success.Since Kinder Schoko-Bons is from Ferrero, it is therefore among the largest confectionerygroups and its products are among the bestsellers of the chocolate industry which include,Ferrero Rocher, Mon Chéri, Kinder Joy, and the famous Nutella. The group is present inseveral markets where its products have a leading position. Today, it is in the chocolate sectorstanding fourth place in the world ranking. Thus, the product Kinder Schoko-Bons benefitsfrom this strong image, but above all the powerful financial structure of this brand during themarketing phases. In order to develop Kinder Schoko-Bons in the United States, Ferrero willtherefore be able to allocate a substantial budget and be an important supporter.The brand Kinder was created in 1968 in Italy and has been famous for almost fiftyyears. The goal of the brand is to create chocolate for children and adults since chocolate canbe indulged and enjoyed by many ages which makes the brand well-known for allgenerations.Since its launch, the colors, the logo and the claim have not changed. This brandbenefits from a strong brand identity and brand awareness. Thanks to this, people easilyrecognize their products and associate new products to the brand. Kinder Schoko-Bons willtherefore be easily recognizable thanks to its graphic chart on the shelf.Kinder chocolates has a strong impetus for quality. They comply with strict inspectionstandards to ensure the quality of raw materials and their production processes are focused onquality assurance. People looking for a quality product will be able to include Kinder Schoko-Bons in their daily life choices. The product Kinder Schoko-bons offers a unique taste, unique
texture, an ideal packaging for sharing and it is not a solitary pleasure. There are no otherproducts such as this one on the market. The size of the product is light and easy to enjoy.

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