BSBMKG502 Establish and adjust the marketing mix Assessment 1.docx

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Diploma of Marketing andCommunicationsIdentify and EvaluateMarketing OpportunitiesBSBMKG502 Assessment 1:Evaluate and determinethe marketing mixPrepared For:Abu SiddiquePrepared By:Supattra SararatID: 14739
Table of contents1 Executive Summary ............................................................................................................................22 Introduction .......................................................................................................................................23 Organisation Policies and Procedure..................................................................................................24 Identify the key characteristics of product/service.............................................................................25 The 4P f the marketing mix ................................................................................................................3Price ..................................................................................................................................................3Promotion .........................................................................................................................................3Product..............................................................................................................................................3Place ..................................................................................................................................................35 Budget................................................................................................................................................46 Price straetgies...................................................................................................................................47.1 Product line ...................................................................................................................................47.2 optional and on product …………………………………………………………………………………………………………..47.3 Captive product………………………………………………………………………………………………………………………….. 5Motorcycle ………………………………………………………………………………………………………………………………….5Parts…………………………………………………………………………………………………………………………………………….5 7.5 Product bundle…………………………………………………………………………………………………………………………..6. 7.6 New product pricing…………………………………………………………………………………………………………………..6 8. Analysis the promotion method…………………………………………………………………………………………………..6. 9 The channel of distribution……………………………………………………………………………………………………………..6Level of customer service provided…………………………………………………………………………………………………..711 Identify the custmer base and key pressure point of success………………………………………………………..712 External environments of faction………………………………………………………………………………………………….713 The effect of customer priorities, need and performance……………………………………………………………7 14 Evaluation the new product………………………………………………………………………………………………………….8 15 Evaluate the marketing mix…………………………………………………………………………………………………………8

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