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Cultural Communication Values and Intercultural Communication Challenges 1Cultural Communication Values and Intercultural Communication Challenges Amber Ryan Grand Canyon University COM-263 September 23, 2018
Cultural Communication Values and Intercultural Communication Challenges 2Cultural Communication Values and Intercultural Communication Challenges People today tend to demoralize the truth with mass-mediated stereotypes. People all around the world, part of many different cultures, all receive some sort of stereotyping and affect from ethnocentrism. As media has become extremely popular in today’s society, media has taken power over common misunderstandings, as it creates barriers between cultures, it brings about communication barriers as well. Common misunderstandings lead to cultural barriers as one then frowns upon another cultures values and beliefs. Ethnocentrism and Stereotyping Ethnocentrism and stereotyping are the leading cause to communication barriers between opposing cultures. Ethnocentrism is when one believes that their beliefs and customs within their culture, are more superior than other cultures. It is a compelling force that can cripple relationships between humans as “Ethnocentrism negatively influences intercultural communication” (Neulip, 2017). When communicating with individuals of other cultures, those with an ethnocentric view may not be content with conversation because they believe they are superior and other cultures are below them. When putting that into perspective in today’s society, it’s often seen that higher-class families do not involve themselves with those in the lower-class, simply because of feelings of entitlement, “the tendency for any people to put their own group in a position of centrality and worth, while creating and reinforcing negative attitudes and behaviors toward out-groups” (Neulip, 2017). Stereotyping is often described as the presumed characteristics of groups at large, which can then lead to negativity and discrimination. Stereotyping is judging individuals by their habits, beliefs, and actions which can then be justified by the accuracy of the judgement. For example, professors believe all students are the same while most students believe all professors are the same. However, one never stops to think
Cultural Communication Values and Intercultural Communication Challenges 3they are “the same” as the others (Neulip, 2017). There is a common tendency to believe that