Paper 325 - Many interpretations by audiences are...

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Many interpretations by audiences are constructed by media images; researches believe that advertisements that use thin models to sell food warrant most attention for two reasons. One reason is that food advertising is mostly aimed towards women rather than men. Women’s magazines, for example, contain more dieting and food advertisements than men magazines. (Silverstein etal, 1986a) Secondly, advertisers convey their message by encouraging food on one side and celebrating thinness as perfect body shape at the same time, in result causing women to eat less. In reality, there have been studies showing that women with eating disorders overestimate their body size after being exposed to thin female images, while women who suffered no eating problems were not affected by the images (Hamilton and Waller, 1993). No one has ever really studied what exact types of media messages disturb women and cause women to have unrealistic views of themselves. In this study, a group of researchers explored the different kinds of advertising messages that effect women experiencing eating disorders. The researchers came up with two hypotheses on what they think will happen. One
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This note was uploaded on 03/28/2008 for the course COM ARTS 325 taught by Professor Thorson during the Spring '08 term at University of Wisconsin.

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Paper 325 - Many interpretations by audiences are...

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