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Running head: PLANNED PARENTHOOD 1 Strategic Analysis of Planned Parenthood Jennifer Looney HCA 421: Health Care Planning & Evaluation Instructor: Steve Knowland February 3, 2019
PLANNED PARENTHOOD 2 Planned Parenthood is a non-profit health care organization that has been providing care to individuals for over one hundred years. The organization’s vision has continued to be to defend and promote “sex education and reproductive rights for women, men, and teens”(Planned Parenthood, 2017). With this vision in place, Planned Parenthood created a strategic plan that would advance every aspect of their organization going into the future. Strengths, weaknesses, opportunities, and threats are reviewed to determine what steps and actions the organization should take to become prosperous in the future. This also constitutes looking at key concepts that will impact the organization as it moves forward, such as services it provides, the population the organization serves, analyzing financial and operational outcomes, reviewing competencies and resources, and knowing where the organization has been and where it wants to be in five to ten years. It is vital to know what the organization wants to achieve and what steps it will take to get there. With a solid strategic plan and clear ideas, Planned Parenthood can provide important reproductive health care and education on a global scale. Planned Parenthood began a strategic plan in 2011 that is still being implemented today. That plan set out to achieve four priorities. Those are leveraging technology, teen development, diversity to reduce health disparities, and public policy. Leveraging technology includes electronic medical records, expanding health care access to services and information online, and providing sex education information online. Some of these have already been implemented; however, there still exists measures to ensure that the data is correct and updated appropriately. Teen development gives young people a platform to discuss sensitive issues and it opens doors to educate young people about sexual health. Diversity to reduce health disparities includes growing programs online, collaborating with the community, and building relationships with other entities to deliver educational materials and knowledge. Public policy involves decreasing
PLANNED PARENTHOOD 3 the obstacles that lawmakers put in the way of abortion rights, find ways to increase funding for family planning programs, and develop more partnerships with advocates who will lead the organization in a positive direction. Strengths, weaknesses, opportunities, and threats are part of strategic plan analysis that organizations review. Strengths and weaknesses are what Planned Parenthood exhibits. Opportunities and threats are what organizations endure that result from competition and economic elements. Completing a strategic analysis allows an organization to see vital internal and external elements that could affect the direction and production of current and future business.