Module 1b In-Class Assignment - Marketing Strategy.docx - MODULE 1B \u2013 ASSIGNMENT#2 \u2013 MARKETING STRATEGY Type of Assignment Individual

Module 1b In-Class Assignment - Marketing Strategy.docx -...

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MODULE 1B – ASSIGNMENT #2 – MARKETING STRATEGY Type of Assignment : Individual Submission (with group discussion) Length : 45 Minutes Submission : SLATE Assignments OBJECTIVES Discuss how an organization assesses where it is now and where it needs to be Describe how core values, mission and goals are important to an organization Participate in interactive discussions INSTRUCTIONS 1.In your Term Project groups, go to SLATE>Content>Project and refer to page 7of theMarketing Plan Project Description. Select a company from the list for which you will develop a new product improvement idea for your Marketing Plan. Complete the chart below about the company you have selected. 2.Include the source of your information. For example, if you discovered Loblaw Companies Limited’s Mission Statement on their website you would cite the source as: Loblaw Companies Limited. (2017). Mission and values. Retrieved from -Us/mission-and-values/default.aspx 3.Be prepared to discuss with the class.
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