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Running head: APPLE CASE STUDY 1 Apple Case study Student name Professor name Institution Date
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2 Apple Case Study Introduction Apple Inc. is commonly called Apple as a company has managed to be a successful company in a much competitive CE industry by being innovative and differentiating the firm's products from other similar products in the company by opting to offer high-quality products and better customer services. The company has set high standards whereby even the organization has to be in it level best to maintain those standards. A lot of consumer electronics companies have flocked to the market hence there are a lot of those products. Competition is stiff, and the price has become the main aspect of the competition. Apple has the best research team which has helped to position its products as the best in the market regarding innovativeness, performance, and reliability compared to other products in the market. However, the company needs to often review its strategies to help it maintain its market position in the long run. Key issues facing the company Apple as a company has faced management crisis since they first sacked Steve Jobs as their CEO. Since that time the company has employed so many CEOs. Some CEOs were successful while others were not. The changing of the CEOS, at some points led to the company lagging behind and at some point nearly experienced bankruptcy. The company is also experiencing competition from other companies which produces same products. The competitors include HP, Lenovo, and Samsung in the pcs market while it faces competition from the Android operating system in the smartphones markets. Android has
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