wk 4. - Overview Look at the world’s top businesses What...

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Overview September 26, 2018 Look at the world’s top businesses. What do they have in common? While each one may provide an incredible product or service, if you dig a little deeper, you’ll likely find it’s led by an extremely effective communicator. This person knows that a company needs more than just a great idea, product, or service to succeed in a global market. It needs a leader who communicates a clear message to customers about that service, and to fellow executives and employees about how that service should best be delivered. Businesses today value effective, ethical communicators who can represent the company at all times. With more businesses knocking down the walls between offices and connecting remote branches with instant messaging and video conferencing, a business leader could very well be visible to everyone at every moment. Poor communication with coworkers is a fact that is itself effectively communicated through body language. If you have a bad impression of a company, chances are it’s because you had a poor experience with its customer support, maybe with just one person. Online knowledge bases, automated help lines, chat rooms, self-service kiosks, and teleconference channels give companies many options for customer service and support. Today, many of these same technologies help businesses maintain contacts with clients and manufacturers, track packages, and manage inventory. Whether you’re communicating through technology or face-to-face, the statement you make on behalf of your business should be effective, ethical, and barrier-free Introduction September 29, 2018 The basic definition of communication is the sending and receiving of messages. However, effective communication enables the receiver to understand, interpret, and respond appropriately. Business communication should be practical, factual, concise, clear, and persuasive. It should state its point sensibly and directly, and should avoid personal impressions or guesswork, because it represents the company, not you personally. It should take into account potential barriers to effectiveness, including distractions, and perceptual and language differences. You might be representing your company before a business luncheon, a trade conference, or Congress. Know your audience. Be sensitive to business etiquette, not just generally but also geographically and culturally. This includes practicing courtesy, respect, and common sense. You want the people around you to be comfortable with you. Asking questions when you’re in doubt will let your peers know you care, and will put you on the right track. Effective Communication September 29, 2018 Effective Communication What is communication, and why is effective communication so important to your success in today’s business environment? Communication is writing, speaking, listening, and recognizing the appropriate way to communicate in various business situations.
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