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MGNT 220 Organisational Analysis—Case of Under Armour Assessment 2: Organizational Analysis Report -Under Armour- Word count: 2,960
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1.0 Introduction This report aims to analyse the organisation Under Armour (UA) from four perspectives, which are structural, human resource, symbolic and political frames. UA is a U.S.-based manufacturer and retailer of athletic and casual apparel for men, women and youth (UA, 2018a). The company was founded in 1996, and has become the fifth largest apparel brand on a global scale by now (Statista, 2018). Currently, UA employs approximately 15,800 employees and expands its business into various countries in North America, Latin America, Europe and Asia Pacific areas (Under Armour, Inc., 2018a). UA is selected as the organisation to analyse because I have been a part-time sales associate in the company for one month. Combining the information on UA’s official website with my personal experience with the company, this report will develop a deeper understanding of the various frames of the organisation. 2.0 Structural frame analysis Structural frame will be utilised to analyse UA. Based on the available information, the organisational chart of UA is shown in Figure 1 below. On the top of the chart is the CEO and chairman of the board, who is selected by the board and serves the interest of shareholders. Below the CEO, there are eight independent offices, which are governed by eight chief officers. The eight offices are respectively financial, supply chain, human resource, product, technology, operating, North America and general counsel departments. In each department, there are directors who are responsible for assigning tasks to associates and also reporting to corresponding chief officers. The associates are at the lowest level of the organisational chart. They are responsible for fulfilling the assigned tasks from directors and reporting to their own directors. 1
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Figure 1 UA Organisational Chart From the organisational chart, it can be seen that UA has a relatively complex structure. Taking the shareholders into account, there are mainly five levels in the organisation. The shareholders select the CEO to serve their interest. Hence, they can largely determine the overall direction of the company. The CEO has much of the power of decision-making. He has the power to make major corporate-level decisions, and manages and coordinates the overall operation and resources within UA. The CEO works as the bridge between the company operation and shareholders. The eight chief officers under the CEO each manages and coordinates operation in their own department (Under Armour, Inc., 2018c). In each department, there can be various directors under the leadership of the chief officer. The directors directly manage the daily operation within UA, and they have some decision-making power. The associates follow the instructions from their directors, and they have limited decision- making power.
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  • Three '12
  • KathyRudkin
  • Management, Organizational studies and human resource management, Organizational studies

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