Activity 10.1 Select a Customer Relationship Management System.docx

ACCT 320 - Management Information Systems
Assessment * Active Learning Activities * Individual Assignment
Activity 10.1 Select a Customer Relationship Management System 3%
This paper identifies and evaluates a Customer Relationship Management
used in hospitality and accommodation providers. CRM is the acronym for “Customer
Relationship Management,” combines: financial, customer, internal process, and
learning and growth. When a company communicates its customers, the process can
involve many different people within both organizations using a variety of different
methods. The primary tool that is used is an order that is connected by the company’s
customer to its sales department to satisfy customer’s expectations. To ensure that the
company can provide the best customer service experience possible the use of
customer relationship management.
Characteristic CRM software will allow the company to track and organize its
contacts with its current and prospective customers. The software allows employees to
store information about customers and customer interactions which then can be
accessed by employees in different departments within the company.
Hospitality and Accommodation provide benefit from Customer Relationship
Management System. CRM will be ideally suited for the hotel industry, especially when
implementing it successfully and effectively, taking into our account that hotels receive
many data about customers. Such information can be transformed into useful
knowledge about the customers and their habits, needs and requirements when staying
at a hotel.
It is essential in the first illustration to confirm that the main purpose behind customer-
oriented behaviours is to increase long-lasting customer satisfaction and to create
customer loyalty.
1

Recommended Customer Relationship Management Systems
the top 3 Systems used:
Recommended Customer Relationship Management System is required due to the
aggressive market competition in the hotel sector. It is critical that hotels should adopt a
new strategy like CRM technology to assist hotel employees, serve customers better
and improve organizational performance.
Salesforce - is a customizable CRM platform. It is a real-time customer information
system, and activities are in one place. Plus there are insights with dashboards and
reports. The system is connected to thousands of business apps to extend your CRM to
every department. A full-bodied CRM that helps you manage your customers track your
performance and grow your business.