ACCT 320 - Management Information Systems Assessment * Active Learning Activities * Individual Assignment Activity 10.1 Select a Customer Relationship Management System 3% This paper identifies and evaluates a Customer Relationship Management used in hospitality and accommodation providers. CRM is the acronym for “Customer Relationship Management,” combines: financial, customer, internal process, and learning and growth. When a company communicates its customers, the process can involve many different people within both organizations using a variety of different methods. The primary tool that is used is an order that is connected by the company’s customer to its sales department to satisfy customer’s expectations. To ensure that the company can provide the best customer service experience possible the use of customer relationship management. Characteristic CRM software will allow the company to track and organize its contacts with its current and prospective customers. The software allows employees to store information about customers and customer interactions which then can be accessed by employees in different departments within the company. Hospitality and Accommodation provide benefit from Customer Relationship Management System. CRM will be ideally suited for the hotel industry, especially when implementing it successfully and effectively, taking into our account that hotels receive many data about customers. Such information can be transformed into useful knowledge about the customers and their habits, needs and requirements when staying at a hotel. It is essential in the first illustration to confirm that the main purpose behind customer- oriented behaviours is to increase long-lasting customer satisfaction and to create customer loyalty. 1
Recommended Customer Relationship Management Systems the top 3 Systems used: Recommended Customer Relationship Management System is required due to the aggressive market competition in the hotel sector. It is critical that hotels should adopt a new strategy like CRM technology to assist hotel employees, serve customers better and improve organizational performance. Salesforce - is a customizable CRM platform. It is a real-time customer information system, and activities are in one place. Plus there are insights with dashboards and reports. The system is connected to thousands of business apps to extend your CRM to every department. A full-bodied CRM that helps you manage your customers track your performance and grow your business.
You've reached the end of your free preview.
Want to read all 6 pages?
- Fall '18
- Customer relationship management, Customer Relationship Management Systems, Customer Relationship Management System