PR 250 Midterm.docx - Soraya Alizadeh Midterm Review How to...

This preview shows page 1. Sign up to view the full content.

Soraya Alizadeh Midterm Review How to Prepare: Read lecture notes Review the case study examples – specifically Fair Trade Mojo example Tips: Know the five qualitative research techniques and know specifics types (chapter 5, also listed in class lecture) Know the eight elements of a PR program plan Know methods of evaluation (chapter 8, also listed in class lecture) Review passive + active audiences The mid-term Wednesday will cover chapters 1, 5, 6 7, and 8. 2 and ½ hours 15 multiple choice questions (similar to quizzes) 5 essay questions. Based on the question/scenario you should decide how long the response should be. The more information about a concept you provide, the better because I’ll know you grasp the concepts. For example: If a questions asks or you to list a qualitative research technique, don’t just list
Image of page 1
You've reached the end of this preview.
  • Fall '16
  • Qualitative Research, Soraya Alizadeh

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern