CSR Assignment Loblaw.docx

CSR Assignment Loblaw.docx - Conducting a CSR Assessment...

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Conducting a CSR Assessment Loblaw The Business School, Centennial College Corporate Social Responsibility INTL 710-005 Michel Alvarenga #300959503 Post-Graduate Student, Centennial College Submitted to: Ahmed Dewidar January 31st, 2019
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1 – Introduction This assignment has the objective to identify and explore the Corporate Social Responsibilities performed by a particular firm. In this research, the company chosen was Loblaw Companies Limited, which bases its CSR in three pillars: Environment, Sourcing and Community. Loblaw Companies Ltd started engaging in CSR activities many years ago, objectifying to provide a better quality of life for the community the company serves and represents. 2 - Firm/Company/Corporate Profile “Loblaw Companies Ltd is a Canada-based company engaged in food retail and distribution business sector. The Company operates through two segments: Retail and Financial Services. The Company's Retail segment consists of corporate and franchise-owned retail food and Associate-owned drug stores and includes in-store pharmacies and other health and beauty products, gas bars, groceries, apparel, general merchandise, financial services, and wireless mobile products and services. The Company's Financial Services segment provides credit card services, loyalty programs, insurance brokerage services, personal banking services, gift cards and telecommunication services”. (Reuters, 2019). The company started in 1919 by opening its first Loblaw Groceterias store in Toronto, innovating by using self-serve and cash-and-carry models. In the year of 1924, Loblaw had expanded throughout Ontario and also New York State. After a decade of expansion, the company owned over 70 stores only in the province of Ontario. During the 80s, Loblaw was the pioneer on labels its own product launching the No Name private brand which was a success, as it cuts expenses on marketing
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and advertising by promoting generic-based products in a cheaper price than its rivals. Nowadays, Loblaw employs more than 192,000 part-time and full-time employees and 2,300 corporate, franchised and Associated-owned locations (Weston, 2018). In 2019, the company was recognized as one of the top 100 employers in Canada, the Greater Toronto’s Top Employers and one of Canada’s Best Diversity Employers in 2018. The financial statement in 2018 shows revenue of $14,453 million, an increase of 1.8% compared to the previous year. The food retail same-stores growth was 0.9% and the drug retail growth was 2.5%. Besides the growth, “operating income was $797 million, a decrease of $439 million, or 35.5%, compared to the third quarter of 2017” (Loblaw Companies Limited, 2018). In 2016, Shoppers Drug Mart, which belongs to the Loblaw group, was considered the third of the most reputable brands in Canada. Luke Sklar, a company that performs market research believes that the positive brand reputation of the company results from its in-store experience by its customers, rather than the traditional marketing itself. Sklar said. “I personally have been impressed with the way Loblaw products have been creeping into Shoppers without undermining or confusing the customer”. (Martin R., 2016)
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  • Fall '18
  • Corporate social responsibility, LOBLAW COMPANIES LIMITED

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