Chapter 9 Technical Research - Part 2.ppt

Chapter 9 Technical Research - Part 2.ppt - Chapter 9...

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Chapter 9 Technical Research
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SURVEYS Advantages: Information from large number of respondents Simultaneous responses Large geographical area of coverage Low cost Confidentiality of respondents No pressure (time to think before answering) Objectivity (respondents not impacted by interviewer’s tone/body language)
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SURVEYS Surveys can combine quantitative and qualitative research: Quantitative: results reported in numbers (statistics or percentages) Qualitative: optional opinions/personal experiences/ comments grouped and classified
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SURVEYS Surveys follow a four-stage process: Step 1 – Preparing the survey Step 2 – Conducting the survey Step 3 – Analyzing the results Step 4 – Reporting the results
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STEP 1: PREPARING THE SURVEY 1. Precise purpose statement 2. Limited number of questions 3. Mostly objective questions 4. Clear, easy to answer questions 5. Precise & concise instructions at top 6. Use of principles of document design 7. Preliminary test on sample audience
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1. Precise purpose statement… One-sentence statement of purpose: “The purpose of this survey is . . .”
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2. Limited number of questions… Encourages readers to respond
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  • Summer '18
  • Alternative fuel, Statement of purpose

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