lecture note 2.docx - Wednesday January 9 2018 Summary of...

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Wednesday, January 9, 2018 Summary of last class ● Last class we talked about different methods of research ○ Survey method - anonymous, quick way of collecting data ■ Disadvantage, we don’t know for sure if people are being honest. Also, the questions may be interpreted differently by different people ● When you are just testing a smaller sample, you need to make sure that sample represents the population you are interested in ● To ensure your sample represents the population, you should do random sampling where everyone has an equal chance of being sampled Today’s Topic - Research Methods Naturalistic Observation ● Used when we want to measure or describe people’s behavior in a natural setting ○ Observe them how they naturally behave ○ Advantage - results are generalizable to other settings ○ Disadvantage - you have no control over the situation ○ You want to avoid subject reactivity - the subject (person you are observing) is aware that they are being watched, so they won’t act naturally anymore ○ To ensure participants aren’t aware, you can video or audio tape the situation ○ Another way to avoid subject reactivity is to do participant observation - you observe a group by involving yourself in the group and participate in group activities without others knowing your intentions ■ You have to be careful not to affect what’s happening in the group otherwise you’ll affect what you are observing ○ With naturalistic observation, you also cannot infer cause and effect ○
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Interpretation problem - you may assume something is occurring for a reason but it’s not actually true
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