Sport Management.pdf - Journal of Sport Management 1993 7...

This preview shows 1 out of 3 pages.

Journal of Sport Management. 1993, 7, 194-198 © 1993 Human KineUcs Publishers, Inc. Sport Management and the Interdependence With Sport Sociology: Sport as a Social Product James E. Bryant San Jose State University This perspective suggests that sport management is interdependent with .sport sociology as specialization areas, and that in order for researchers in .sport management to understand the social product of sport it is critical that they recognize a positive theoretical relationship between sport management and sport sociology. This paper outlines examples of sport management interde- pendence with sport sociology through brief discussions including deviance and ethics, economics, social stratification, patriarchy, race and ethnicity, and marketing and research. Through these examples it is suggested that sport sociology provides a base for those in sport management to achieve an understanding of the social product of sport. It would seem that sport sociology and sport management have much in common. As specializations they both function in a society that is influenced by the institutions of family, religion, politics, education, media, and economics. Sports organiz^ations and management are generic social phenomena that require a sociological analysis, and that analysis enables organizations and management to understand and address service related to the community and economic devel- opment (Snyder & Spreitzer, 1989). This commonality bridges into many sport sociology topics including deviance and ethics in sport, sociability, and a connec- tion between labor and economic situations. Social stratification of population and dominant control through patriarchy and racial/ethnic groups are also topics that are part of a symbiotic content relationship between sport sociology and sfKjrt management. Hatfield (1992), when describing the goal of management, defines sport as a product, with that product considered to be the feature that leads to consumer satisfaction. When analyzing the preparation of sport managers. Slack (1991) indicates that those who have acquired a degree often leave their university with little or no understanding of sport as a social product that is related to social organization and the larger social process. James E. Brv'ant is with the Department of Human Performance, San Jose State University, San Jose, CA 95192. 194
Image of page 1

Subscribe to view the full document.

Sport as Social Product 195 To not understand sport as a social product establishes the potential for limited success on the part of the sport manager and projects failure that contri- butes to long-range negative economic impact on the corporation or agency that a sport manager represents. It basically represents a lack of caring, which ultimately produces a consumer rejection of an otherwise marketable product.
Image of page 2
Image of page 3
You've reached the end of this preview.
  • Summer '15
  • Sociology, Journal of Sport Management

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern