COMM 103 Floyd Chapter 3 Study Guide (1).doc

COMM 103 Floyd Chapter 3 Study Guide (1).doc - COMM 103...

This preview shows 1 out of 2 pages.

COMM 103 Study Guide Floyd, 1 COMM 103 Study Guide for Chapter 3 Understand the following concepts and terms well enough to be able to answer true/false, multiple choice, and matching questions about them. When you see the word “know” below, it connotes a definition, model, or list that contains several parts. When you see the word “understand,” it means the concepts are a bit more complex. Exam questions may ask you to identify terms and apply them to hypothetical situations. Good luck! Chapter 3 1. Understand perception and its three steps a. Perception: the process of making meaning for environmental experiences i. Selection: process of paying attention to a certain stimulus ii. Organization: categorizing information that has been selected for attention iii. interpretation: assigning meaning to information that has been selected for attention and organized 2. Understand the influences on perception a. Cultures & co-cultures b. Stereotypes c.
Image of page 1

Subscribe to view the full document.

Image of page 2
You've reached the end of this preview.
  • Fall '07
  • Klindeman

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern