Theme comparison 2-4.docx - SCS 100 Theme 1 Comparison...

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SCS 100 Theme 1: Comparison Template Ad 1: get a mac accident Ad 2: don’t fight Ad 3: IBM Personal Computer Ad 4: Apple Macintosh 1. Question(s) related to how individuals are represented in the ads Why are both characters male? Why are the characters dressed differently, what does it represent? What is the demographic per side of the conflict? What does the venue say about how the people acted? Why does the actor’s expression make me feel as if he is stressed? Why the actor is male and who is he supposed to relate to? Why is the character in this ad dressed in bright colors comparatively? Why is the character displaying athletic prowess? 2. Questions related to how groups and group behavior are represented in the ad Do these males belong to different groups? Is one group represented in a more fair light than the other? Who started the conflict? What did the person do to escalate the situation? Are white males more likely to stress themselves with overloaded work?
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