361_Lecture 8 - Recruitment & Attraction).docx

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Lecture 8: Job Recruitment & Attraction OTDs: 1. Understand the basic stages/flow of the job recruitment process. 2. Understand the distinctions between organization’s and applicant’s considerations in job recruitment Objectives: 1. different reasons why organizations engage in job recruitment, identify/write out the main purposes of job recruitment. 2. stages of the job recruitment process- identify major organizational and applicant activities, outcomes associated 3. important aspects or recruitment outcomes associated with an organization’s recruitment strategy 4. characteristics of major recruitment methods used by organizations to attract applicants, select most accurate factual statement. 5. brand equity theory as a framework for understanding applicants’ perceptions/decisions during job recruitment I. Job Recruitment - Recruitment: process of encouraging qualified applicants to seek employment with a company - Purposes of job recruitment (1) Identify individuals to fill existing positions - Most common need/use for recruitment - Staffing and development outcomes only as good as… (2) Find individuals to change/grow new positions - Human capital demands change as orgs. Change - Energizing or changing organizational identity (3) Develop large applicants pool for the future - Org with rapid turnover, periodic growth, or constant need of employees need applicants quickly - Proactive recruitment rather than reactive recruitment (4) Distribute info about an organization to individuals - Goals, values, and beliefs of organizations communicated through recruitment - Recruitment unique in both org and indiv applicants play important roles in the process - Both perform decisions and actions that impact success Stages/flow of job recruitment Stage 1 Attracting attention Stage 2 Generating application Stage 3 Maintaining interest Stage 4 Post-offer closure Org. Recruitment methods
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