ADMS 2200 M Course Outline - WINTER 2019 - YORK WEB FOR POSTING.doc

ADMS 2200 M Course Outline - WINTER 2019 - YORK WEB FOR POSTING.doc

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NOTE THAT THIS IS AN ABREVIATED COURSE OUTLINE. A DETAILED SYLLABUS WILL BE AVAILABLE VIA MOODLE. COURSE: Introductory Marketing 2200 M WINTER 2019 Monday at 4pm ACW 006 ADDITIONAL REQUIREMENTS: You must be registered to attend this class. If you are not officially registered in this course you must do so BEFORE the “Add Without Permission” date, as you will not be allowed to register after that date - due to the group work required. Exam dates are to be finalized but the expected dates are as per the course outline. Note that the dates may change. Changes will be announced in class. The content will include Lectures, Cases, Classroom topics and ALL chapters of the text (whether covered in the class or not). The focus will be on classroom-led topics and the exams will be both TEXT AND LECTURE MATERIAL!!! REQUIRED COURSE TEXT / READINGS: Contemporary Marketing: Boon, Kurtz, MacKenzie & Snow WEIGHTING OF COURSE: GRADE BREAKDOWN (Subject to Change): Note: timing of lectures and exams ARE subject to change.
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