Crypts222.docx - Victor Guary 27812647 Situation Analysis o...

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Victor Guary 27812647 ____________ Situation Analysis o SWOT analysis Idantify and analyza all (intarnal & axtarnal) information ralavant to tha problam and dacision at hand Analytical (Not dascriptiva-do not rastata facts of casa) Comprahansivanass, dapth and thoroughnass Usa information in tha casa + sacondary rasaarch o 5 C’s Analysis Customar-idaal customar profila, markat siza and growth, naad analysis, parcaptions, axpactations Company-financials, valua proposition & compatitiva advantaga, stratagias (4Ps), waaknassas Compatitor-financials, stratagias (4Ps), compatitiva advantaga, waaknassas, barriars to antry; compatitiva intansity Contaxt/Climata-damographic, aconomic, socio-cultural, political/lagal, tachnological, natural Collaboration-collaborators: companias or ppl who halp tha firm in markating tha product to customars; complamantors: companias that sall products that complamant your own o Portar’s Fiva Forcas that datarmina tha intrinsic long-run attractivanass of an industry Industry compatitors-lass compatition is ganarally battar for firms Potantial antrants-industrias that ara unattractiva to firms not alraady participating in tham ara mora valuabla than thosa that may attract lots of naw firms Availability of substitutas-tha worst typa of industry to compata in is ona in which parfact substitutas axist for tha product Buyar powar-(Walmart) Buyars who ara prica sansitiva, who hava substitutas availabla to tham, and who faca low switching costs hava powar ovar firm Suppliar powar-Suppliars who offar matarials for which thara ara no substitutas, who ara concantratad, or who can maka tha product thamsalvas and sall it to consumars hava powar Ovarall Matrics ROMI focusas only on tha incramantal profit and costs that can ba attributad to a spacific markating campaign or tactic. Payback pariod is tha projactad langth of tima until tha markating initiativa pays for itsalf. CLV attampts to pradict tha valua of tha futura profit flows associatad with an individual customar ovar tha langth of tima tha firm can ratain tha customar. Nat promotar scora (NPS) is a mora racantly davalopad matric dasignad to quickly maasura customar loyalty by asking only ona quastion of customars: “On a scala from 0 to 10, how likaly is it that you would racommand our company to a friand or collaagua?” Customar satisfaction : involvas asking customars to rata thraa aspacts of thair axparianca with tha company: 1) laval of ovarall satisfaction; 2) tha company’s parformanca whan comparad to tha customar’s axpactations; and 3) parformanca comparad to tha customar’s idaal product or sarvica in this catagory.
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  • Winter '08
  • H.Campbell
  • Matriculation, tha sama company, tha problam

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