Writing 340.docx - Vida Andoun Writing 340 Section#667...

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Vida Andoun Writing 340: Section #667 Introductory Assignment August 26, 2018 Rising and Falling of an Empire in Brand’s World Why didn’t Nokia’s powerful and experienced company could stand out against Apple’s emerging power? Let’s flash back to 2006 when apple was about to launch its phone named iPhone that no one believe any chance for it in the mobile world. At that time, Nokia was selling hundreds of millions of dollars and half a billion phones each year while Apple was designing its iPhone. Finally, Apple announced for the iPhone and soon after releasing, it launched an apps store that started attracting many customers around the world. Within two years, Nokia market had fallen from € 110 billions to € 14.8 billions that it was a big blow to Nokia. What was Apple mystery for innovation? The big key, Apple was too ambitious and wasn’t small player. Apple started experiencing with iTunes that brought lots of attention and attraction. Steve Jobs said: “People don’t know what they want until you show it to
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  • Spring '14
  • RogerDuncan

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