Sony and the JK Wedding Dance case Memo.docx

Sony and the JK Wedding Dance case Memo.docx - To Kenichiro...

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To: Kenichiro Yoshida, CEO From: Vida Andoun, Vice president of marketing and digital media Date: September 26, 2018 Subject: Sony and the JK Wedding Dance case The memo is written in reference to the JK wedding which was conducted in Minnesota at St. Paul. It has been confirmed that a song was illegally used during the function, resulting to a case of copyright infringement. The objective of Sony Company is to ensure positive publicity of their client as it enables the organization to make profits by making the artist's songs go platinum. Thus, it is within your mandate as the marketing president of Sony Company to use the scenario presented in this case to ensure that the company maximizes profits from its artists. Conversely, Chris Brown, the artist whose copyright rights were infringed, is keen on clearing his charges to regain his positive public perception. Besides, his recent disagreement with his girlfriend, where he purportedly beat her, caused negative perception in the social media, and the number of people viewing his songs had gone down. Therefore, he has been losing out on social
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  • Fall '07
  • Alvandi
  • DVD, Sony Company

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