The Globalized Business of Sports.docx

The Globalized Business of Sports.docx - Sylvia Vidal The...

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Sylvia Vidal The Globalized Business of Sports Constant increase in value of authentically global sport entities, including athletes. The conversion between sport and entertainment. Horizontal and vertical integration of sport entities by media and entertainment corporations. Integration of sport into the experience economy and ‘popular culture industries’. Increased economic growth and impact in the world of sport, including the increasing impact of sport on other industries. More venture capital and investment activities in global sports entities. Changes in the role of ‘sport governance’. Synchronized professionalization and marginalization of smaller sports and leagues (these entities wish to professionalize their management and marketing but the gap between the sport
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