Assignment NEU.docx - 1 Assignment suggest Swot Matrix of...

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1.) Assignment: suggest Swot Matrix of your firm Create a Matrix above Strengths : Strong market position and brand recognition : Toyota has a strong market position in different geographies across the world. Strong focus on R&D : Toyota has a strong focus on R&D to expand its product portfolio and improve the functionality, quality; safety and environmental compatibility of its products. The company's R&D efforts are directed at developing new products and processes and improving the capabilities of existing products. The company conducts its R&D operations at 14 facilities worldwide. Advanced Technology : Toyota is not only a car manufacturing company, but they are also considered as an innovator. Toyota has an extensive production and distribution network : Toyota and its affiliates produce automobiles and related parts and components through more than 50 manufacturing companies in 27 countries and regions besides Japan. In addition, Toyota has an extensive distribution network. While the company’s geographically well spread production base diversifies business risks, its extensive distribution network provides a wider reach, thus boosting revenues. (Global Supply Chain and High Production Capability; they have a high production capacity of producing cars, almost 10 million per year) Strong Human Resource : A Company needs skilled and professional human resource to grow bigger. Toyota is blessed with huge human power throughout the world. Innovative Organizational Culture Strong Diversified Portfolio : They have a large number of varieties of their product. From electric cars to hybrid cars, SUV´s mini-vans etc. Weaknesses : Product recalls could affect brand image : Toyota has conducted a number of product recalls in the recent past, which could affect the brand image and overall sales of the company. For instance, in 2011, Toyota recalled 111,000 models of Toyota and Lexus brands’ vehicles due to the damage to elements of the substrate and potential shutdown of the hybrid system.
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  • Fall '16
  • Michael Steffan
  • Automobile, Toyota Motor corporation, Toyota Production System, Plug-in hybrid

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