Layne Downing Homework 1.docx

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Layne Downing Homework #1 Professor Coulson 2-6-18 iMom Restaurant iMom’s Comfort Kitchen is a traditional Midwestern food restaurant in Kansas. Recently, the owner of iMom’s, Bernice, has arrived back from a convention. She discovered the Glocal Food movement and has grown the desire to possibly implement these into the restaurant. She is curious about new, profitable options for her restaurant, but wants input on whether it would work out or not. The first issue is whether or not it will be beneficial to bring in meal choices from across the United States, and possibly from different countries. By bringing in food from outside the area, she will be taking business away from local providers that she has used for years. The second issue is location, being based in rural Kansas. People in this area are less likely to eat rather exotic foods, such as sushi. That being said , it could also potentially draw more people to stop in while driving through that are used to these different meals. The third issue I see deals with the loyal customers from around the United States, who seeks the style of food she plates. This could be a gateway to open their reach to new customers. But, by adding meals to the menu that they are not used to making, might mean less focus on the “bread and butter” foods of iMoms. The first issue, bringing in food from areas outside the local market, deals with their regional supply houses, the community, and staff. The regional supply houses will not take a very big hit on this. They will only lose a small quantity from this restaurant. The restaurant will not need to solely depend on just these supply houses for all their products but will still be the big input to the company. The community, with this glocal movement, could see more visitors as options on the menu increase. Other businesses could benefit to this as well. If this town has a small mall, or attraction, then it can bring people into these places after a meal. It is simply a way to “get people in the door” and potential for them to visit businesses in town that they have not experienced. Staff will play a huge part in this. If new
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  • Spring '14
  • JunYu
  • Meal, Layne Downing

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