homework 4 bru.docx - Bruna Tavares Mendes Discussion...

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Bruna Tavares Mendes Discussion Questions 1-3 pg 212 (Chapter 5) MN371 Small Business Management September 26 th , 2018 1. A business plan serves two essential functions. First and most important, it guides the company's operations by charting its future course and devising a strategy for following it. The second function of the business plan is to attract lenders and investors. 2. The real value in preparing a business plan is in the process the entrepreneur goes through to create the plan. Although the finished product is useful, the process of building a plan requires an entrepreneur to subject his idea to an objective, critical evaluation. What the entrepreneur learns about his company, its target market, its financial requirements, and other factors can be essential to making the venture a success.
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