Pricing strategy.docx - Marta Turmo Crespo Pricing Strategy...

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Marta Turmo Crespo Pricing Strategy Assignment MN371 Small Business Management October 30 th , 2018 Soccer Student-Athletes’ pricing strategy has been formulated after a market research conducted on Spanish school parents. The entrepreneur has identified that majority of the parents were willing to spend between 2500 to 4000€ on scholarships agencies’ guidance for their child. The services offered will be exclusively for each student- athlete and they will be treated accordingly to their needs and priorities. The company will try to satisfy them by placing the student-athletes in the college or university where they would feel most comfortable to combine their soccer career and academic degree. The entrepreneur believes that Soccer Student-Athletes will be a unique company offering only one but excellent service to the community. The average price that the other competitor companies charge is between 3000€ and 3500€. Soccer Student-Athletes will charge 2499€. The price will be divided in three payments of 850€, 850€ and 799€
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