Ch. 9 notes.docx - $2.16 trillion was spent on on-line...

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$2.16 trillion was spent on on-line purchases. 67% Americans Price is no longer a factor Factors to consider before creating a website: 1. Transform relationships with vendors/suppliers 2. How to create a positive experience for the customers. 3. How to keep long lasting customer relationships 4. How do create a presence 5. How’s success measure 6 factors that leads to successful websites: 1. Acquires customers 2. Optional conversion – make purchases 3. Optimal performance – quick downloads, easy navigation, $ meaning content 4. Retain customers – 5. Gives a great experience 6. Measure performance (web analyses) Myths about E-commerce (not true) 1. If you build a website, people will come 2. On-line customers are easy to please 3. Easy to make money through a website 4. What people see is what really counts – the ordering process is just as important. a. Involves virtual order fulfillment – order are sent to wholesales who send out the product the products with the merchants name.
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