Ch.3 notes.docx - Ch 3 Entrepreneurs are 16 times more...

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Ch. 3 Entrepreneurs are 16 times more patents Small businesses are in the front lines in dealing with customers. Gives a competitive advantage Creativity is demanded on 3 things: 1. Being bold enough to take the risk with a new idea 2. Flexible enough to discard the things that don’t work and keep the things that does. 3. Being wise (intelligent) enough to learn about what works and doesn’t work. Creativity: the process of developing new ideas, as well as being able to see from different viewpoints. Innovation: turning ideas into reality Where does creativity come from? - Lef Linear thinking Logical thoughts - Right Looks at different points of view Creativity comes from this side a) Creativity block can occur a. most commonly through myopic thinking b. Narrowly focused and limited by the status quo c. Caused by knowledge d. Requires being in an environment that fasten creativity Creates intrapreneurs: Entrepreneur who exists within the framework of the business future and competitive edge.
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  • Winter '17
  • Genrich Altshuller

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