MAR 201 SPRING 2019 SYLLABUS BY DR. RAY .doc - Dr Ipshita...

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Dr. Ipshita Ray – Marketing 201 Spring 2019 MAR 201: PRINCIPLES OF MARKETING Blackboard Course Web Site URL listed at: E-mail: [email protected] INSTRUCTOR: DR. IPSHITA RAY OFFICE: W-477 TEL (office): 212 618 6505 EMAIL: [email protected] OFFICE HOURS: Mon 3PM –6PM FRI 9 – 10.30 and 2-3.30pm or by appointment Due to the nature of an online only course, office hours will be held on a need basis via email, BB, Skype and instant messaging, if necessary. Please note that you may email at anytime for a prompt response to your queries. I would be happy to set up telephone discussion sessions as well with some advance notice. Required Textbook: Kerin, Hartley, Rudelius, Marketing , 14 th edition, McGraw-Hill/Irwin, Feb 2018. ISBN-10: 9781259924040 ISBN-13: 978-1259924040 The newer 14 th edition is available for purchase(new or used) or rent. But since the slightly older 13 th edition is equally robust and a lot cheaper, you may prefer to get a used copy of that edition. I will leave that up to you. However, the burden is on you to compare the chapter titles and content material and make sure that it corresponds with my lecture slides and
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