Mad Men JumpChain.pdf - Mad Men A term coined in the late...

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Mad Men - A term coined in the late nineteen - fifties to describe the advertising executives of Madison Avenue. They coined it. It is March 1st, 1960 and you are in New York City. The country is in a state of transition and while the style and sensibilities of the 50s still linger on culture is set to take a huge leap forwards. In the aftermath of the wars and in light of the continuation of the Civil Rights Movement, Second Wave Feminism, colour television, the further development of rock n roll and beatniks coalescing into hippies the state is set to undergo so many changes that it may seem jarring to those unwilling to move with the times. For you, however, this is all likely to merely be a backdrop as you have found yourself in some way involved with the advertising agency of Sterling Cooper on Madison Avenue. The show follows the events in the lives of the staff of Sterling Cooper, most notably, those of one Don Draper— the company s Creative Director and a man trying to keep the secrets in his mysterious past from his family and colleagues. The nature of the business and the company will evolve throughout the decade and it is for you to decide what your place in it is going to be. Regardless, working in advertising in 60s New York is likely to involve a certain amount of drinking, smoking, glamour and soul crushing emptiness. You have 1000 CP.
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While not necessarily a housewife you do spend a lot of time at home either as the wife or unemployed relative of an individual who was recently employed at Sterling Cooper. Perhaps due to this exile to suburbia you have become extremely good at developing an easy rapport with children. Colour television is still in its infancy so you re probably going to want to get a job or at least a hobby if you want to stay sane. You are a newly appointed contracts executive at Sterling Cooper, have your own (if a little small) office and it is your task to garner new business and make sure you keep any clients you have happy. Mostly this amounts to going to drinks or dinner with businessmen to schmooze and reassuring them that the company s work is something they need. You have a real eye for attaining new clients. You have been recently made a copywriter at Sterling Cooper, it is your job to come up with the ideas behind the adverts the firm makes as well as to pitch these ideas to the client. You will be working closely under Don Draper and will likely occasionally butt heads with both belligerent clients and interfering contracts executives. You have a great deal of talent in at least one creative discipline. You are sitting in the lobby of Sterling Cooper when a drunken but well dressed man with silver hair asks you whether you are the new guy. After nodding in confusion and following him to his office you sign a contract of employment and are directed to a desk in a small office. You are not sure what you are supposed to be doing but it seems that as long as you do something of use nobody will notice.
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  • Fall '13
  • ProfessorChampolllion
  • Advertising, Sterling Cooper

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