Assignment 1-Part 3.docx - Part III Using N.A.U's library...

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Part III Using N.A.U.'s library business research resources; (Lexis-Nexis, EBSCO, or a similar database), find two examples of how companies have relied on strategic alliances or joint ventures to substitute for horizontal or vertical integration. A strategic alliance is an agreement between two or more parties to pursue the agreed objectives required while independent organizations remain. A joint venture is a business agreement in which two or more parties agree to pool their resources in order to carry out a particular task ( Bos, Faems, & Noseleit, 2017). It is not like a partnership agreement because it definitely ends with a single project or undertaking. Examples of companies using strategic alliance and they have been established to be successful include Barnes & Noble and Starbucks, Hewlett-Packard and Disney, and Apple Pay and MasterCard. Barnes & Noble and Starbucks likely aligned to increase sales and penetrate new markets. This type of partnership also works on a smaller scale. Consider a local coffee shop, which is a community hub. A partnership with a local bookstore

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