market anlaysis.doc - Running head MARKET ANALYSIS 1 Market...

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Running head: MARKET ANALYSIS 1 Market Analysis Student’s Name: Institution Affiliation: Market Analysis Introduction Market analysis is critical to most of the organization such as Theoria which aims at expanding the business to England, the United States, and Japan. Theoria is a company which manufactures alcohol and spirit for the foreign market. Before venturing into the foreign market it is important to carry out market research so as to understand the nature of the targeted market. Such measures will help the company to come up with an effective decision which will expand the business. Additionally, an internal environment can also help the company to make a critical decision about the product such product services analysis and product mix. An external environment should be assessed to establish the amount of impact caused on the product produced by the company. External environment involves political, economic, social,
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MARKET ANALYSIS 2 technology, environment and legal. The paper will discuss internal and external environment faced by the company. Internal Analysis The four Ps are different categories when are involved in the marketing of a good or service and they comprise the product, price, place, and promotion. Product A product is the actual good and services which are being offered by the Theoria Company in which in this case is alcohol and spirit. The product can help in market penetration if it meets consumer demand or it should be compelling to the clients. The company is producing new taste of spirit which has a high demand in the market. The following are some of the brands produced by the company hysterie, perfidy, and procrastination. The liquor produced by the company is the taste interpretation of human temperaments.
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