3205B-Sang-Murray-1.pdf - BUSI 3205 B Marketing...

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1 BUSI 3205 B Marketing Communications Winter 2019 Instructor: Murray Sang Office: Dunton Tower, Room: Office Hours: Fridays, 10:00 to 11:15 am Class: Fridays, 11:35 am to 2:25 pm, Room: Loeb Building A720 E-mail: [email protected] Textbook : Advertising & Promotion: An Integrated Marketing Communications Perspective, 6th Canadian Edition, by Belch& Guolla, McGraw-Hill Ryerson, 2017, ISBN-13: 978-1-25-927230-1 COURSE CALENDAR DESCRIPTION: Promotion as communication process and marketing tool. Integrating advertising, direct/digital marketing, interactive media, sales promotion, public relations, personal selling through strategic planning (research, budgeting, organizing, creative and media strategy), execution, and campaign evaluation. Regulatory, ethical, social issues considerations. PREREQUISITES: BUSI 2208 (Introduction to Marketing) or BUSI 2204 (Basic Marketing) with a grade of C or higher. (Equivalent courses may be accepted in the case of exchange students.) Please note that the Sprott School of Business enforces all prerequisites. You are expected to have a good working knowledge of core marketing concepts (e.g., SWOT / PEST analysis, segmentation / targeting / positioning, value proposition, customer satisfaction, product strategy, pricing strategy, distribution channel strategy, etc.). If your foundational understanding is lacking, please invest some time revisiting your notes, or pursuing additional reading in any of the standard introductory marketing textbooks available from the library.
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