2204B-Wang-Dora-Yun.pdf - CARLETON UNIVERSITY BASIC...

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1 C ARLETON U NIVERSITY B ASIC M ARKETING BUSI 2204 /B 2019/W INTER C OURSE O UTLINE Instructor: Dora (Yun) Wang Office: 1001 Dunton Tower Office Hours: Mondays, 2:30 pm to 3:30 pm Email: [email protected] Phone Number: (613)520-2600 x1017 Course meets: Monday, 11:35 a.m. to 2:25 p.m. Teaching Assistant: TBA TA email: TBA Precluded Courses: Precludes additional credit for BUSI 2208. COURSE DESCRIPTION: Basic problems and practices in marketing. Marketing planning tools and strategies of firms. LEARNING OBJECTIVES: The main objectives of this course are to introduce students to the basic marketing concepts, methods and terminology, and to enable you to develop an understanding of marketing’s role in modern organizations, on the one hand, and in the Canadian economic and social framework, on the other. The course will: examine the role of marketing and review its theoretical justification; introduce the main concepts, principles, and terminology of marketing;
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