Hellmann Worldwide 2226372.docx - 1 Introduction to the...

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1. Introduction to the study Background of the company Hellmann Worldwide Logistics is global company that specializes in logistics service. The company is headquartered in Osnabruck Germany. The company has its operation bases in the United States, United Kingdom, Hong Kong, Far East and other locations. Hellman Worldwide Logistics offers services such as customs brokerage, air freight, sea freight and contract logistics among others. Hellmann Worldwide Logistics is a family business founded in 1871 by Carl Hellmann. Currently it has operations in 157 nations worldwide. The company is also engaged in humanitarian activities through its partnership with UNICEF Logistics Industry The logistics service industry is highly competitive. Hellmann Worldwide Logistics faces stiff competition from other companies such as Expeditors, Deutsche DHL and Kuehne & Nagel. Expeditors is the main competitor of Hellmann Logistics because it offers courier and logistics services and it has fewer employees than Hellmann. Deutsche DHL is also one of Hellmann Logistics’ rivals considering that it is also headquartered in Bonn Germany. DHL is a major player in the courier and logistics service industry and it generates more revenue annually compared to Hellmann. Another Key competitor is Kuehne & Nagel which makes more revenue than Helman because it operates in many destinations. The company has more than 19000 employees. Estimated annual revenue for Hellmann Logistics is $110 million. Based on the diversity of the company’s service portfolio, it has a competitive advantage of the rivals. Hellmann Logistics provides unique services such as renewable energy and Hi-tech logistics services which give it an upper hand considering the fact that the world is embracing the use of renewable energy and information technology. Overall, Hellmann Logistics is among the leaders in the logistics service industry because of its operations in more than 150 nations across the world. Company’s main services
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The company provides a wide range of logistics services which include: Healthcare logistics, beverage logistics, fashion logistics, agricultural logistics, cruise logistics, automotive logistics, perishable products logistics, contract logistics, e-commerce services, Hi-tech services and renewable energy logistics services. Strategy of the company Mission statement The company’s mission statement is “thinking ahead, moving forward,” which entails doing business in a way that is caring for the environment by employing manpower that upholds the highest ethical standards. The company is committed towards becoming the leading global logistics service company through innovation, excellent service and growth. Company strategy Hellmann Logistics uses a differentiation strategy because the company’s business model based on provision of unique services. The company is focused on conducting its operations in a way that ensures sustainability to the environment. For instance, the company has formed
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