Types of Print Advertising.docx - Ugo TRITZ Jerilyn Kamm...

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Ugo TRITZ Jerilyn Kamm MKT 3360 September 12 2018 I picked from the Omaha World Herald an ad announcing the volleyball game Creighton against Nebraska-Lincoln. The add is pretty purified, only the date location and time features words on this ad. We can’t really identify who can be the advertising manager. Nonetheless, the text is all blue so we can imagine Creighton decided to display the ad on the newspaper. The ad caught my attention with the “TOMORROW!” the text is way bigger than the rest of the text, also the logos of both universities with their ranked number caught my attention. The audience would be Omaha people reading the sport section of the Omaha World Herald. It can also be any volleyball fan or sport fan in general. I really liked how they opposed the two teams with a written style “VS”. If Creighton decided to display the ad on the Omaha World Herald, they should have make sure that everyone knows it comes from them and add a Creighton Athletic logo or displaying somewhere that the ad comes from them. I think that the ad actually impacted
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  • Spring '16
  • Advertising, Omaha, Nebraska, Omaha World-Herald

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