Global Advertising and IMC Agencies Nike Ugo Tritz.docx

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Ugo TRITZ Jerilyn Kamm MKT 3360 September 10 2018 An example of a brand with a consistent message is Nike with its “Just Do It” campaign. The campaign is used across all media since its inception in 1988. Nike created a strong brand, through its effective branding using consistent messaging across all communication platforms. Nike is an American Multinational Corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is based in Oregon and is employing more than 44,000 people worldwide. As of 2017, the Nike brand is valued at $29.6 Billion, making it one of the most valuable brand among sport business. Due to the size and the marketing needs of Nike, they use a variety of agencies. Wieden+Kennedy has been Nike’s de facto agency for branding and they have worked on the famous print and TV work of the past 25 years. W+K is an independent, worldwide agency, creatively driven advertising agency that creates relationships between companies and customer.
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