MIS CLASS 11

MIS CLASS 11 - RJ Puntoni Professor Zack Assignment for...

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RJ Puntoni Professor Zack Assignment for Class 11 #1. - The company needs supplies o They pay the supplier - The supplier ships it to the warehouse - The warehouse distributes it to the stores - The stores sell it to customers - The customers buy it
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- The money received from the sale goes back into the business. #2. - At a point of sale transaction o The customer receives the goods o The store receives money o The company receives information about the point of sale #3a. - What they bought - When they bought it - What price and what product it was - Credit card payments offer other information o Demographics like age and gender These can be used to create new marketing campaigns #3b. - To build more customer information o The company gets more information about who you are They can target certain promotions or coupons to you if you have given them your email or phone number The frequent buyer cards alerts the company every time you as an individual purchases something. - All of this information helps them to market their products more directly to you. #3c. - At the register o Information can be used by scanning a “frequent buyer” card for every purchase that customer makes - At the store, by the store manager
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This note was uploaded on 03/28/2008 for the course MIS 301 taught by Professor Zack during the Spring '08 term at Northeastern.

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MIS CLASS 11 - RJ Puntoni Professor Zack Assignment for...

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